By Luxe Du Jour
December 20, 2023

Gucci handbags are beautiful, luxurious and chic, and this brand is known worldwide for its stylish products. You do have to be careful when shopping for Gucci handbags because there are a lot of fakes, and the last thing you want to do is spend your hard-earned money on a fake purse. 

Checking the serial number is one of the most reliable ways to authenticate Gucci handbags, and this guide will tell you everything you need to know about reading a Gucci serial number. 

Where is the Gucci serial number located?

The serial number tag is inside the bag and is rectangular, made of leather, and usually sewn on the top or located near zippers inside Gucci handbags. The tag will never be on the sides of the bag, and the serial number itself is located on the backside of the tag. 

How to Read a Gucci Serial Number

A Gucci serial number is a sequence of 10 to 13 figures and is usually in two rows. The first row indicates the style code/number, and the second row indicates the supplier code. 

What is the purpose of this serial number?

Serial numbers in Gucci handbags offer customers both protection and insurance, and this is a great way to ensure you are purchasing an authentic Gucci bag. This will allow you to shop for an original bag and make it much harder for forgers to manufacture counterfeit purses. You have to take a good look at the serial number because there are so many replicas out there, and many of them look really good. 

Knowing how to read Gucci serial numbers will prevent you from wasting money and time buying a counterfeit product, and once you locate the tag inside the purse, you must then examine the serial number tag in more detail. 

Start by taking a closer look at the front part of the tag, where you should see a heat stamp with three lines of words:

  1. The first line should be a trademark symbol, which is the letter R inside of a circle. 
  2. Under this trademark symbol, you should see the brand name GUCCI in uppercase letters. 
  3. The third line should say ‘made in Italy’; all of the letters should be the same size and lowercase with equal spacing between the letters. If you notice substandard letters and spacing, the handbag is a fake. 

You then have to take a closer look at the serial number located on the backside of the tag. On small leather goods, the Gucci serial number will not have two rows and will be divided by a dot instead. On large handbags, you will see two rows of numbers, one under the other, as described above. 


Are you looking for authentic Gucci handbags? Luxe du Jour has a beautiful selection of designer bags, and all of our products are reliable because we put them through a strict authentication process. You can rest assured you are buying authentic Gucci handbags when you shop through our website, and you can start your search today!