It’s been a year of silk gloves hiding steel moves. While most of us were busy planning summer escapes and chasing espresso martinis, the biggest names in luxury were quietly reworking their price tags. Whether it’s your dream bag, sparkling jewelry, or a crown-worthy watch, the cost of luxury just climbed…again.
Louis Vuitton
Louis Vuitton started the trend this Spring with a gentle, but firm lift across its core lineup. The Neverfull MM in Monogram Canvas? Now $2,240 USD, previously $2,110. The Pochette Accessoires went up to $1,450. Even the trusty Neverfull GM is now $2,370. No new hardware, no reinvention, just the same silhouettes with a bolder number at checkout. Think of it as paying a little extra for heritage.
Van Cleef and Arpels
Van Cleef & Arpels floated upward too, as if carried by its own Alhambra motifs. That ethereal 5-Motif bracelet in yellow gold and Mother-of-Pearl now costs $4,800, up from $4,550. The Magic Alhambra Pendant? A dreamy $5,800. It’s a move that reinforces rarity, but it certainly tests even the most devoted collectors’ self-control. Jewelry may not be calorie-dense, but it’s definitely cost-dense this year.
Hermès
Hermès made its announcement with all the poise of a Paris runway bow. The brand confirmed a United States–specific increase starting May 1, citing a need to “fully offset” the impact of President Trump’s newly imposed 10 percent tariffs. This only affects American buyers, by the way. The Kellys and Birkins in Paris? Still the same price. But here in the States, you’re now paying more, thanks to political theater dressed in policy.
Rolex
And now, Rolex. Quiet as always, but with seismic ripples. Starting May 1, Rolex is lifting U.S. prices by about 3 percent. This comes after a volatile April, where tariffs on Swiss imports briefly soared to 31 percent before settling at 10 percent. Add a surging Swiss franc, a weakened dollar, and gold prices now over $3,300 an ounce, and you have the perfect storm for costlier watches. Rolex already nudged up gold model prices back in January. Steel pieces may now follow suit. Even authorized dealers are being asked to surrender more of their margin. When the most controlled brand in horology makes a move, you know it’s serious.
So what does this mean for you?
If you’re shopping retail, you’re now getting less for more. If you’re buying pre-loved, your existing collection may have just appreciated in value. And if you’ve been watching the market from the sidelines, this may be your cue to act before the next “strategic adjustment” hits.
At Luxe Du Jour, we monitor these shifts closely. But we do not base our pricing on reactionary hikes or quarterly forecasts. We won’t raise prices simply because everyone else did. Our platform reflects the true value of each piece based on market demand, not corporate decisions in boardrooms or ripple effects from Swiss franc fluctuations.
You deserve a luxury experience that’s grounded in reality, not volatility.
When the brands shift, we stay steady.
Head to LDJ.com to discover luxury at its true value and don’t forget to use Code KAM50 at checkout