Why you Should Invest in Chanel Today!

By Kikemonk
September 28, 2021

Chanel Investment and Price Increase

Thinking about getting a Chanel Classic Flap Bag but not sure if its worth the price tag? With the recent price increases Chanel bags have become more than just a handbag but a great investment piece. Chanel prices have skyrocketed in recent years and are only going higher so now is the time to start investing.

So exactly how much have they gone up? Well let’s look at some of the prices increases in the past years.

Let’s look into the most sought out Chanel Classic flap the Medium size. In 2008 this bag was $2400 USD, in 2014 it was $4900 USD and now in 2021 the bag is over $8000 USD brand new.

This price increase is across all five of the classic sizes. 






   16.5 x 14 x 6.5 CM   

   24 x 14.5 x 6.5 CM   

   25.5 x 16 x 7.5 CM   

   30 x 20 x 10 CM   

   33 x 23 x 10 CM   

Price increases can hurt to look at, however for those who were smart enough to invest in a Classic Flap in the past understand how Chanel is a safer investment than stocks. With prices only increasing regardless of the economy it may seem like a no brainer to start collecting.

Still Not Convinced ?

Still need a reason to buy a Chanel Classic Flap Bag? Here are 10 more reasons to start investing in your future with a Chanel.

  1. Everyone loves a good sale, except Chanel. Thats right Chanel Classic Bags NEVER go on sale. The longer you wait the higher the price will be. 
  2. Chanel Classic Bags are always on-demand and on trend. Since the original 2.55 lock design in 1955 to Karl Lagerfeld 1983 CC lock transition, the Chanel Classic Flap has been the “it” bag. 
  3. You get what you pay. Chanel Bags longevity cannot compare to other brands. The quality and craftsmanship of each bag is immaculate. The timeless style means you wont get sick of it like other on trend styles. 
  4. The value will only go up in the future, just like diamonds and gold. 
  5. Investing in a Chanel Classic Bag is better than the stock market. Unlike the market which can be volatile, Chanel will never drop in value (unless you ruin it). Who needs a better reason to start ‘investing’.
  6. You can actually wear your investment. Of course keeping your bags in good condition is important, however unlike stocks this investment is an accessory to any outfit. 
  7. You are buying a part of history. Chanel has a rich history and it is important to learn more about where your items come from. Starting with the original creation form Gabrielle Chanel to the now iconic creation from Karl Lagerfeld’s there is endless history to read about. 
  8. These bags are very limited and hard to get your hands on. Because Classic bags are always sold out it makes them more desired and sought after. 
  9. Chanel Classic Bags are just that CLASSIC. They go with everything and can be dressed up and down. They are here to stay and will not be going out of style in the future.
  10. If you made it down this far then you already know the 10th reason is obviously cause YOU just need it in your life. 

Why Does Chanel Increase Their Prices?

You may be curious to why all the sudden increases over the years, however this is nothing new to Chanel. Some of these recent price increases have been 10-15% which are significant. Unfortunately due to the recent pandemic affecting supply of material as well as consequence of recent significant exchange rate fluctuations has also played a role in prices. Chanel typically has two or three price increases a year (one around the start of the year, during the summer or mid year, and then at the end of the year). These prices increase is more than keeping up with factors such as inflation. For many luxury brands it is a way to control their reputation and keep the prestige perception in tact. With many luxury brands comes exclusivity; meaning only those who can afford it can buy it. With more and more people being able to afford designer goods, brands need to keep up with the idea of scarcity and exclusivity and a way to control that is by price increases. 

Luxury basics: The best 10 STAPLE pieces you should invest In: Chanel BAG classic, FASHION, Chanel Classic flap bag. Pinterest. (n.d.)


Where to Buy One? 

Ready to buy one but having a hard time finding it in stores? Wanting to save money but know Chanel never goes on sale? Buying preowned is an amazing way to get what you want without paying the price tag. Luxe Du Jour is Canadas leading luxury consignment shop and specializes in Chanel. This means we get classic flaps regularly all in amazing to pristine condition. Thats right not only will you save money but you will be guaranteed to get a bag in great condition. Shopping pre loved also gives you a larger selection of bags to select from. With many of our classics in seasonal or rare colors that cant be found in store anymore. Shop our Chanel Collection today!