10 Easy Tips to Keep Your Luxury Handbags Looking Brand New

By Kamryn Villanueva
April 12, 2025


Whether you’re flaunting a Chanel Classic Flap, an Hermès Birkin, or a Louis Vuitton Speedy, the secret to keeping them looking brand new comes down to proper care. We’ve rounded up 10 budget-friendly, expert-approved tips to help you preserve your luxury goods like a pro.




Always store your purse in a dust bag to protect it from dust, dirt, or harsh sunlight which can expedite aging of the leather. Dust bags made of soft cotton or flannel are ideal to ensure that the fabric is breathable, delicate on all leather types, and prevents moisture build up and retention. The synthetic materials used to produce nylon and polyester have a tendency to trap moisture which may potentially lead to mold, mildew, or sticky leather. Plastic is a no-go because it suffocates leather and traps high humidity which leads to cracking, discoloration, and promotes dye and scent transfer.


2. Don’t Hang It Up

While hanging bags by their straps may be convenient for conserving closet space, this will stretch out the leather over time and place unnecessary strain on the straps. Instead, store your bags upright on a shelf or in a protected drawer. Keep in mind a shelf’s material as light-colored bags are particularly prone to color transfer from surfaces treated with artificial dyes.


3. Stuff It to Keep Its Shape

Soft leathers made of lamb or calf skin can sag if left empty and are prone to creasing if left in an unnatural shape. The best way to preserve a handbag’s intended shape is by keeping it stuffed in a relaxed, yet structured position. Utilize materials such as tissue paper or cotton shapers to prevent accidental scratches or scuffs against leather or hardware.


4. Separation Is Key

Bags should never be pressed against each other as this can cause imprints from hardware and lead to dye transfer onto lighter materials. Be especially mindful of the clothing you wear while carrying a light-colored handbag since most fabric dyes can accidentally transfer during use. Patent leather, despite appearing durable due to its glossy finish, is especially vulnerable to color transfer. Once patent leather is stained, the color requires expert care to be removed and is nearly impossible to do so.


5. Where The Sun Don’t Shine

Direct exposure to harsh sunlight can lead to color fading, dried out leather, and weakened protective coatings. To maximize the longevity of your goods, store them away from windows and heat sources to ensure the leather and intricate designs stay intact.


6. Keep It Cool

Keeping your handbag in a humid environment may result in warping, mildew development, or stitching deterioration. A cool, climate controlled space is ideal for preserving your bags shape and preventing it from developing any kind of residual odor. Adding silica gel packs to your bags or activating a dehumidifier during humid seasons helps to keep moisture levels in check.


7. Don’t Panic If Your Handbag Gets Wet

It’s no secret that handbags and water don’t mix, but if yours does here’s what you should do to prevent permanent damage. Gently blot the area with a microfiber cloth and let it air dry in a cool, non humid room. Avoid direct sunlight or heat which can weaken the leather as it attempts to recover from encountering water. If a mark remains after drying, take it to a leather specialist immediately. After any stain or repair, apply a leather conditioner to restore your handbags protective finish. Most importantly, do not attempt to dry the stain with a blow dryer or heat gun unless you want it to crack faster than you can Google ‘help my handbag is soaked!’.


8. Avoid Contact With Oils and Perfume

Perfumes, lotions, and oils may cause discoloration or permanent damage to your handbags. To minimize the amount of product that lands on your bag, apply perfume and body oils before grabbing your purse. The chemicals used in certain perfumes may degrade the finish or protective coating over time. Additionally, strong scents may linger and impact the overall odor of the bag.


9. Dust It Off

Routine dusting makes a huge difference in the upkeep of your luxury goods. Using a soft and dry microfiber cloth is all you need for efficient wipe downs of your bags every couple off weeks. These quick wipe downs prevent dirt build up which can potentially lead to dullness or surface stains.


10. Spot Clean With Precision

For any spots or scuffs it’s important to use a cleaner that’s compatible with your bag’s material. Be sure to test every cleaning product on a small, hidden test area to ensure it won’t affect the color or texture. For simple dirt marks on leather we recommend trying unscented baby wipes and on certain canvas materials a generally mild soap and water mixture will do.



Proper care is the first step to preserving your luxury handbags for a lifetime. But, when natural wear and tear does happen, Luxe Bag Spa has your back. From leather restoration and color correction to deep cleanings and re-gold platings, our expert team is here to revive your favorite designer pieces. Want to maintain your bags in between treatments? Check out our specially formulated Luxe Bag Spa products which have been trusted by hundreds of clients and luxury lovers worldwide. Shop these products and explore more at LDJ.com. Don’t forget to use code KAM50 at checkout for an exclusive discount! For more bag spa before and after results follow us on Instagram @luxebagspa!


Stay pristine, luxe babes!